Marketing & Comms Strategy

We help you deliver strategies
with clear value

Our work as specialist life science consultants enhances companies with an external, strategic vision to maximise existing effort to gain market leadership and accelerate growth.

At ACBio, we use our expertise to understand your company’s value and positioning in the market, and how to translate that into effective marketing and communication tactics that captivate target audiences and unlock business value through different channels.

Why use our marketing & comms strategy service?

We’re here to provide an independent vision on how best to translate your company goals into effective marketing and communication strategies across channels and outlets.

We can help you:

Convert your company’s strategy into effective marketing & comms tactics

Simplify your value proposition for customers to tell you apart from competitors

Design omni-channel content & comms strategies aligned with company goals and customer needs

Define clear, value-driven positioning and messaging that resonates with target audiences

Refine product go-to-market strategy to reach the target market segments

Audit and assess existing tactics, and design new frameworks and toolkits

What you get from our service

We help you deliver life science marketing and communication strategies that can drive sustainable business growth through increased lead generation, market penetration, and brand reputation.

At ACBio, we understand that while revenue matters, life science businesses value achieving scientific adoption, securing investor confidence, and building regulatory synergy. We cover different stakeholder touchpoints, from education and awareness, to scientific validation, lead nurture, conversion, and advocacy.

After the project and scope are defined, the services we provide include: auditing existing tactics and channels, positioning and messaging analysis (and how it compares to competitors), creation of layered strategies and tactics, content strategy and pillar development, internal team training, and launch deliverables.

How we can help you

How it works

We tailored each strategy and project to your specific needs, which are discussed during an introductory call and the budget preparation stage. Projects usually follow these steps, with clear deliverables agreed ahead of the project kick-off:

Preparation

Scope definition and proposal approval

Analysis

Audit of existing strategy, tactics and channels

Market research

Positioning and messaging vs competitors

Strategy creation

Strategy foundations, pillars, and tactics

Revision

Stakeholder presentation, updates, and approval

Delivery

Team training, framework and tactic launch

Let’s get started

Case studies

Market launch preparation for a new generation super-resolution microscope: Aplo Scope

We worked with the team at ONI (Oxford Nanoimaging Ltd) to bring a new super-resolution benchtop microscope to market, Aplo Scope. The materials prepared (including a webpage, storytelling video, product brochure, virtual demo video, social media clips, and introductory email) ensured that clear messaging was used to communicate the product’s unique specifications and added value for target customers.

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Testimonials

Anna has been a fantastic partner for our team. Her deep expertise and attention to detail make a real difference, especially in the highly specialized market we operate in. She has a unique ability to translate complex ideas into relatable narratives that resonate with our customers and support our product campaigns. Anna is thoughtful, collaborative, and a truly gifted storyteller. I highly recommend her.

Carolyn HartmannDirector of Product Marketing, Oxford Nanoimaging Ltd (ONI), UK

Anna quickly grasps what is needed and delivers with exceptional clarity. She is extremely professional, dedicated, and patient, even when handling complex or evolving requirements. Her attention to detail, strong communication, and ability to translate ideas into polished marketing content make her an invaluable partner. Working with Anna is effortless, efficient, and always a pleasure.

JZProduct Marketing Team Lead, Switzerland

Let’s stay connected!

Tell us how we can help your project

We believe that great collaborations begin with establishing meaningful connections and exchanging ideas. If you’d like to connect with us, leave your details below and we’ll get back to you shortly.

FAQ

Do you offer one-off consulting services for specific projects?

Of course, we adapt to your specific needs for any given project, whether that’s providing advice on a project, reviewing existing strategies or channels, or designing a new go-to-market, content, or comms strategy from scratch.

How do you ensure alignment with internal teams?

Even though we are an external partner, we don’t like working in a silo and always aim to bridge internal knowledge and gaps. We set regular meetings and steps to ensure alignment with key teams (e.g., product, sales, R&D, legal) from the project kick-off all the way to the final delivery and sign-off.

Can we expect to see a return on our investment (ROI)?

Certainly, the precise timing will depend on your industry, market maturity, competitive landscape, and the initial investment. While email marketing and paid advertising shows shorter term conversions that are tracked immediately, lead nurture through content marketing or major website developments result in significant payoff but require longer time to mature.

How much does the service cost?

We aim to deliver significant value to meet your company’s needs and offer pricing options to accommodate varying levels of budget and resource allocation. At ACBio, we aim to partner with customers to deliver high-quality marketing and comms strategies and find the most suitable model, whether this is delivering work project-, hourly-, or retainer-based, with no hidden fees. Get in touch to discuss your project with us!

How do you handle confidential and proprietary information?

We ensure the integrity, security, and confidentiality of your information at all times. We handle confidential and proprietary information through a combination of legal agreements, strict internal protocols, and robust security measures. Before any sensitive data is exchanged, we execute a Non-Disclosure Agreement (NDA) or a Confidentiality Clause within our service contract. This legally binds us to protect your information. We never store confidential data on unsecured personal devices.

Why work with us

ACBio was founded by Anna Caballe, PhD, a former researcher turned life sciences marketer, with 18 years of experience in leading academic institutions and biotech. Anna founded ACBio to make life science innovations technically understandable, impactful, and valued by customers, partners, investors, healthcare professionals, and the public.

ACBio combines a strong passion for scientific research and discovery, with product marketing, and science communication, to provide strategy, content & comms solutions to life science startups, biotech and biopharma companies globally.

We help you deliver strategieswith clear value