Content Creation

We deliver the content propelling marketing and comms

ACBio is your strategic partner with whom to develop high-quality content with value-based messaging that will resonate with your target audience, whether it is customers throughout the buyer’s journey, investors, or regulatory bodies.

We have the unique ability to translate complex technical information into understandable messaging that helps educate, inform, and build brand credibility, ensuring consistency and tailoring outputs to different channels and campaigns.

Why use our content creation service?

We’re here to deliver high-quality, valuable content to drive specific business outcomes and fulfil marketing and communication strategies. ACBio can help you develop those assets that require deep technical understanding, a creative mind, or a skilled writer, including:

Scientifically rigorous writing for technical guides, white papers, or long-form articles

Digital assets to boost lead generation and nurture, incl. website copy, landing pages, and social content

Engaging assets featuring products and data, incl. application notes, blog articles, or webinars

Easy to understand visual representations of products or data using infographics

Clear content that quickly communicates product value like short video or product demo

Assets to engage with the media, investors, and public incl. press releases, media kits, or corporate decks

What you get from our service

We combine our deep technical knowledge in a wide range of life science applications with over a decade of experience in content creation to produce highly engaging content aligned with your corporate and commercial strategy.

Companies that invest in content and communication are building a brand reputation and trust that increase their chances for growth.

We create content for a range of formats and projects. After an initial preparation phase where the project and scope are defined, the services ACBio provides can include: asset review, literature research, storyboarding, copywriting, figure creation, editing, proofreading, formatting, design brief preparation (for third-party providers), and content repurposing.

How we can help you

How it works

We create each project tailored to your specific needs, which are discussed during an introductory call and the budget preparation stage. Projects usually follow these steps, with clear deliverables agreed ahead of the project kick-off:

Preparation

Scope & audience definition, proposal approval

Ideation

Research, outline and storyboarding

Creation

Copywriting, and asset creation

Design

Design brief preparation and discussion

Revision

Editing, proofreading, and design revisions

approval

Stakeholder approval and final quality checks

Let’s get started

Case studies

Our article on the power of super-resolution featured in Microscopy Today

We wrote a long-form article on behalf of our client ONI (Oxford Nanoimaging Ltd) for the journal Microscopy Today. The aim of the piece was to cover the value of their single-molecule super-resolution microscopy technology and their sample-to-answer Aplo Scope workflow, providing highly-technical context and visual data display.

Developing an interactive infographic on spatial multimonics for ALS research

We developed an interactive infographic to showcase Lunaphore’s solution for spatial biology research in neurodegenerative diseases, featuring their products COMET^TM and HORIZON^TM, as well as new data in a Amyotrophic Lateral Sclerosis (ALS) disease model.

Testimonials

Anna has been a fantastic partner for our team. Her deep expertise and attention to detail make a real difference, especially in the highly specialized market we operate in. She has a unique ability to translate complex ideas into relatable narratives that resonate with our customers and support our product campaigns. Anna is thoughtful, collaborative, and a truly gifted storyteller. I highly recommend her.

Carolyn HartmannDirector of Product Marketing, Oxford Nanoimaging Ltd (ONI), UK

Anna quickly grasps what is needed and delivers with exceptional clarity. She is extremely professional, dedicated, and patient, even when handling complex or evolving requirements. Her attention to detail, strong communication, and ability to translate ideas into polished marketing content make her an invaluable partner. Working with Anna is effortless, efficient, and always a pleasure.

JZProduct Marketing Team Lead, Switzerland

Let’s stay connected!

Tell us how we can help your project

We believe that great collaborations begin with establishing meaningful connections and exchanging ideas. If you’d like to connect with us, follow us on LinkedIn or leave your details below and we’ll get back to you shortly.

FAQ

How quickly can you deliver new content pieces?

Usually between 2-8 weeks, depending on the length and specific requirements of the asset. After an introductory call to discuss the project goals and needs, we will prepare a proposal including the project deliverables, timeline, and investment.

Is project management included in the service?

Yes, we have experience in managing projects of different nature, including stakeholder management. As part of our services, we usually cover essential project management tasks including initiation, planning, scheduling, and tracking. Depending on the project needs, this may be charged separately.

Do you support content management for social media?

Our work usually covers content creation for various channels including social media (e.g., short-form content, thought leadership content to build online authority, or corporate posts), as well as social media strategy linked to go-to-market, content, or communications strategies. However, we do not support social media account management or regular content calendar activities. If needed, we can assist with the design of content creation frameworks and guidelines.

How much does the service cost?

We aim to deliver significant value to meet your company’s needs and offer pricing options to accommodate varying levels of budget and resource allocation. At ACBio, we aim to partner with customers to deliver high-quality content and find a model that best suits both parties, whether this is delivering work project-, hourly-, or retainer-based, with no hidden fees. Get in touch to discuss your project with us!

Why work with us

ACBio was founded by Anna Caballe, PhD, a former researcher turned life sciences marketer, with 18 years of experience in leading academic institutions and biotech. Anna founded ACBio to make life science innovations technically understandable, impactful, and valued by customers, partners, investors, healthcare professionals, and the public.

ACBio combines a strong passion for scientific research and discovery, with product marketing, and science communication, to provide strategy, content & comms solutions to life science startups, biotech and biopharma companies globally.