BRAND NARRATIVE

We help you tell your story strategically

ACBio works with life science startups, biotech and biopharma companies to create cohesive brand narratives, using value-driven storytelling to communicate the essence and impact of their technology, products, and services.

Our brand or corporate narratives align a company’s core brand identity, voice, and corporate communications strategy with its mission and the offered solutions. These can consist of comprehensive guides, videos, audio content, written articles, or visual and interactive content.

Why use our
brand narrative service?

We’re here to help teams of any size (even one-person teams!) to build an impactful corporate narrative that can make a long-lasting impression on your target audience.

We can help you:

Craft an overarching storyline aligned with the company goals and voice

Bring alignment across marketing, communications, and all internal teams

Get buy-in into your company’s vision from key stakeholders and audiences

Create new assets to raise brand awareness/reputation and build trust

Ensure clear, consistent messaging across channels and campaigns

What you get from our service

ACBio is your strategic partner with whom to cooperatively develop a brand narrative that will be central to your company’s activities and communication strategies.

Whichever the form of corporate narrative, we aim to produce highly engaging, easy to navigate content that uses language appropriate for the target audience.

After an initial preparation phase where the project and scope are defined, the services ACBio provides include: an audit of the existing brand identity and relevant assets, the identification of information and content gaps, and the creation of the new assets, including ideation, layout, copywriting, reviews, and formatting (or design brief preparation if a third-party designer/animator is required).

How we can help you

How it works

We create each project tailored to your specific needs, which are discussed during an introductory call and the budget preparation stage. We then follow the following steps, with clear deliverables agreed ahead of the project kick-off:

Preparation

Scope definition and proposal approval

Analysis

Review of existing assets and channels

Strategic planning

Content outline and plan of action

Creation

Content and asset creation

Revision

Editing, proofreading, and formatting/design prep

Stakeholder approval

Stakeholder approval and final quality checks

Let’s get started

Case studies

Brand narrative creation

We are currently crafting a cohesive corporate narrative for company X, a CSO in the gene therapy space, using storytelling to communicate their essence and impact locally and globally.

Testimonials

Anna has been a fantastic partner for our team. Her deep expertise and attention to detail make a real difference, especially in the highly specialized market we operate in. She has a unique ability to translate complex ideas into relatable narratives that resonate with our customers and support our product campaigns. Anna is thoughtful, collaborative, and a truly gifted storyteller. I highly recommend her.

Carolyn HartmannDirector of Product Marketing, Oxford Nanoimaging Ltd (ONI), UK

Anna quickly grasps what is needed and delivers with exceptional clarity. She is extremely professional, dedicated, and patient, even when handling complex or evolving requirements. Her attention to detail, strong communication, and ability to translate ideas into polished marketing content make her an invaluable partner. Working with Anna is effortless, efficient, and always a pleasure.

JZProduct Marketing Team Lead, Switzerland

Let’s stay connected!

Tell us how we can help your project

We believe that great collaborations begin with establishing meaningful connections and exchanging ideas. If you’d like to connect with us, follow us on LinkedIn or leave your details below and we’ll get back to you shortly.

FAQ

What is a brand narrative?

A brand or corporate narrative is a strategic overarching story of why a brand exists, what they do uniquely, why they do it and who it benefits. It focuses on translating complex science and products into compelling and impactful human stories.

Can you help me develop a narrative without a strategy in place?

ACBio is keen to help teams of any size (even one-person teams!) to craft a brand narrative that connects to their marketing and communications strategy. To achieve this goal, the wider business strategy and brand visual identity should be in place before the narrative building project starts.

What information will you require to build a brand narrative?

We assess each project’s needs individually during the preparation and analysis phase. We often ask for any existing commercial pitch decks and brand guidelines to help us better understand your company’s offering and visual identity.

How much does the service cost?

We aim to deliver significant value to meet your company’s needs and offer pricing options to accommodate varying levels of budget and resource allocation. Get in touch to discuss your project with us!

How do you handle confidential and proprietary information?

We ensure the integrity, security, and confidentiality of your information at all times. We handle confidential and proprietary information through a combination of legal agreements, strict internal protocols, and robust security measures. Before any sensitive data is exchanged, we execute a Non-Disclosure Agreement (NDA) or a Confidentiality Clause within our service contract. This legally binds us to protect your information. We never store confidential data on unsecured personal devices.

Why work with us

ACBio was founded by Anna Caballe, PhD, a former researcher turned life sciences marketer, with 18 years of experience in leading academic institutions and biotech. Anna founded ACBio to make life science innovations technically understandable, impactful, and valued by customers, partners, investors, healthcare professionals, and the public.

ACBio combines a strong passion for scientific research and discovery, with product marketing, and science communication, to provide strategy, content & comms solutions to life science startups, biotech and biopharma companies globally.