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Marketing, Strategy

Marketing Messaging: the critical (and silent) framework in biotech success

By Anna Caballe | March 23, 2026

The first few weeks of every new year spark lots of ideas, new projects, and brand-new yearly strategies. While […]

Marketing Messaging: the critical (and silent) framework in biotech success Read article »

Case study, Marketing, Strategy

Market launch preparation for a new generation super-resolution microscope: Aplo Scope

By Anna Caballe | December 15, 2025

In this case study, we summarise the work we did for the market introduction of a new single molecule imaging microscope […]

Market launch preparation for a new generation super-resolution microscope: Aplo Scope Read article »

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